The Charter Advantage
Weekly CEO Brief

Strategic intelligence for charter school market leadership

Enrollment wars. Authorizer politics. Facility financing. Teacher retention. Every Friday: a field-tested playbook you can apply in under an hour.

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Subscribers
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Core Playbooks
Q1
Current Season
Psychographic Enrollment
Win families by belief, not ZIP code.
Authorizer Chess
Manage up—or get managed.
Retention Math
Four levers beyond salary.
The Enrollment War
This week’s pick

The Enrollment War

Psychographic weapons for market domination. Map 4 parent archetypes, match messages, and deploy a 14-day campaign.

Week 115 min

Why Educational Passion Kills Strategic Thinking

The Passion vs. Conviction quadrant, a decision filter, and a dashboard to avoid the martyr zone.

ConvictionLeadershipRisk
Week 218 min

The Enrollment War: Psychographic Weapons for Market Domination

Map 4 parent archetypes, match messages, and deploy a 14-day campaign that wins families from rivals.

TargetingEnrollmentMessaging
Week 317 min

The Teacher Retention Equation: Beyond Salary Bandaids

Four retention levers that don’t rely on pay — and how to fix the lowest one first.

ExcellenceTalentRetention
Week 414 min

Waitlist Engineering: Creating Demand in Saturated Markets

Ethical scarcity, VIP previews, and a demand flywheel for consistent applications.

TargetingDemand
Start Here

Pick a path and binge the essentials

Three focused tracks. Each one lands real gains in under 30 days.

Path A

Stabilize & Stop the Bleeding

Fix decision quality, stop churn, restore demand.

  • Week 1 – Passion vs Strategy
  • Week 3 – Teacher Retention
  • Week 4 – Waitlist Engineering
Ops People
Start this path
Path B

Go on Offense

Win families from competitors and scale past 350.

  • Week 2 – Enrollment War
  • Week 8 – The 350 Death Zone
  • Week 6 – OPM Strategies
Targeting Growth
Start this path
Path C

Build the Moat

Make your school hard to attack.

  • Week 5 – Authorizer Chess
  • Week 10 – Union Defense
  • Week 9 – Beat the Test Score Trap
Defense Policy
Start this path